Customer Orientation

For us, customer orientation is a way of helping our customers. We help our external customer (buyers) by fulfilling their needs and wants as well as we help our internal customers (KRA members) by making each other’s task easier. This is our path to give our best in providing a customer satisfaction in all means.

Respect for People and Material

We respect every aspect around us in our organization. We respect each and every individual as well as material we are dealing with. We treat everyone kindly because we believe that the situations can be wrong, not the person. We even respect the material that we use, our surroundings, our culture as well as our environment.

Quality is everyone’s responsibility

We believe in providing a quality product, however our quality is not only dependent on the product but it also includes quality of service, quality of work and quality of our process. Hence we believe, to maintain this quality it is never a single person’s duty, it is unitedly everyone’s responsibility.


We focus on standard work procedures. It helps us all to perform our task on a same platform and in a balanced flow. It guides us toward our work process which are repeatedly and systematically followed to achieve the desired result.

Team work

Togetherness is our key to success. We believe that individually we are weak but together we are strong. We treat each and every individual as a family. It builds our strong work culture and caters helpful environment.


Kaizen is a Japanese term which means continuous improvement. Our ideology is to practice Kaizen as our work method involving daily improvement eventually results us in a long term effectiveness. We appreciate even a smallest of improvement which benefits us to achieve our common goals.


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